I've started enjoying TAG today where I gave a trial visit to listen to Marc Fleury sharing his tips on selling a company. As I wrote in the past I've been trying to answer the stay-or-leave question for myself and Atlanta projecting my future career in the startup world. The TAG gathering would be (and it is!) a good place for answering the question.
Marc's speech was great, inspiring, and informative; while Marc was experiencing Atlanta traffic I enjoying chatting with TAG members and guests. One of them, Lance Weatherby, already posted a blog about the event listing some items from the shared wisdom.
I'd add that Marc emphasized the need to use a professional banker for negotiating the deal. There are "boutique companies" who evaluate, consult, and negotiate startup M&A deals for living. You hardly can become an expert in selling a company after reading "selling startups for dummies" and in such a vital operation the bankers really earn their share of the deal.
Marc also said that startup selling is an art rather than science, advising to align with the board the mission of selling, a strategy, and tactics. There are many pitfalls and traps on the way: it's very likely to be acquired by a competitor merely to be killed or other competitors will (absolutely legitimately) initiate negotiations solely with the target in mind to inquire on your situation, prospects, pipelines, etc.
Another question is retaining forces after the acquisition. In JBoss many of the buzdev/sales folks have gone since then but none of the R&D people. Marc pointed us to the books on the topic still underlying the importance of the question.
After the speech I approached Marc and ask him THE question: if he opens now a startup will he be doing it in Atlanta or move to Silicon Valley? The answer was categorical YES. No need to move to SV or even to Boston. He assured me that there is a plethora of highly experienced business people here and lots of venture money as well. He thinks that we have enough nerds in Atlanta too but couldn't prove it with JBoss since they worked remotely in a global team.
Anyway, I'm joining TAG as a member and hope in the future will post on other inspiring and meetings from the program.
Technornati tags: TAG, startup, JBoss, Atlanta, Fluery
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